7-Email Series: "Planning is a Conversation"

Date: January 8, 2026

Target: Community Aviation contacts (5,500) + LinkedIn + Google Ads traffic

Core Message: Stop searching. Start planning. Planning is a conversation.

Timeline: 14 days from signup to launch


CORE MESSAGING

The Problem: Flight planning = chaos (tabs, apps, searching, fragmented data)

The Solution: Go-NoGo = conversation (one question, complete answer, plain English)

The Shift: Stop searching → Start asking

Never Say: "AI-powered," "revolutionary," "game-changer" (generic)

Always Say: "Planning is a conversation," "Stop searching," "One question, complete answer," "Plain English"


EMAIL #1: Introducing Go-NoGo

EMAIL #2: IMMEDIATE WELCOME + DEMO VIDEO

Sent: Immediately after form submission from Go-NoGo Intro

Subject: "Welcome to Go-NoGo, [First Name]"

Email Body:

`Hi [First Name],

Thanks for joining the Go-NoGo early access list!

You just took the first step away from the chaos — fragmented apps, the endless tabs, the frantic search for weather, NOTAMs, TFRs scattered across a dozen websites.

Planning is a conversation now.

Watch the demo → [LINK TO DEMO VIDEO]

What happens next:

  1. Watch the demo (5 minutes)
  2. Tomorrow, I'll ask you one quick question
  3. You'll get early access when we launch (soon)

Questions? Just reply. I read every email.

All the best,`

`Billy

P.S. — Your home airport is [KHEF / the airport you provided]. We'll personalize Go-NoGo for your flying when you get access.`